Compounding systems, not a list of tactics.
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Growth as system design: identifying the loop your product can actually run, instrumenting it, and building the lifecycle programs that make retention rather than acquisition the driver.
3 modules · 11 lessons · 5h 55m
The structural difference and why it compounds.
Zoe has run growth at two companies through the awkward stage between product-market fit and a real go-to-market motion. She teaches positioning first and tactics last, which frustrates people until about week three. Her messaging teardown sessions use real landing pages, submitted by learners, reviewed live.
Marco has shipped consumer products to twelve million users and killed rather more than he shipped. He teaches product management as a discipline of evidence, not of frameworks, and he is happy to argue with anyone who prefers the frameworks. His discovery module includes real customer interview recordings, with his own mistakes left in.
1,382 reviews
The instructor is honest about what does not work, which is rarer than it should be. There is a whole lesson on a failed approach and why it failed. I learned more from that than from most successful case studies.
Watched it over three weeks of commutes. The transcripts are accurate enough that I could read on the train and watch the demos later. That is a small thing that made the whole course possible for me.
Genuinely good, with one caveat: the first module moves slowly if you already know the basics. Skip to module two if you do — the rest is excellent and the case studies are specific rather than generic.
Running tests whose results you would defend to a hostile reviewer.
Anders Lindqvist · Grace Tanaka
16.4K
The numbers that tell you whether growth is worth having.
Kwame Boateng · Zoe Bennett
26.7K
Evidence over frameworks, with the interview recordings to prove it.
Marco Dela Cruz
41.4K
