Talking to customers without leading them to the answer you wanted.
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Practical research craft for teams without a dedicated researcher. Interview technique, recruiting, analysis that does not collapse into anecdote, and how to present findings so they change the roadmap rather than decorate it.
3 modules · 11 lessons · 5h 34m
Technique, with real recordings including the mistakes.
Leila runs a design org of twenty-two and spends most of her time on the parts of the job nobody photographs: critique, prioritisation, and telling engineers no. She teaches design systems and product craft with an emphasis on decisions rather than deliverables. Her portfolio review module has been used as onboarding material at three companies she has never worked for.
Marco has shipped consumer products to twelve million users and killed rather more than he shipped. He teaches product management as a discipline of evidence, not of frameworks, and he is happy to argue with anyone who prefers the frameworks. His discovery module includes real customer interview recordings, with his own mistakes left in.
3,392 reviews
Watched it over three weeks of commutes. The transcripts are accurate enough that I could read on the train and watch the demos later. That is a small thing that made the whole course possible for me.
The instructor is honest about what does not work, which is rarer than it should be. There is a whole lesson on a failed approach and why it failed. I learned more from that than from most successful case studies.
Solid content, but I came in from a non-technical background and the assumed knowledge in module four caught me out. The prerequisites could be clearer about that. Everything before it was excellent.
The governance, not just the components.
Leila Haddad · Daniel Roth
31.7K
Type as argument: hierarchy, rhythm and the details nobody notices until they are wrong.
Devon Clarke
24.4K
Evidence over frameworks, with the interview recordings to prove it.
Marco Dela Cruz
41.4K
